What is Bing Ads
Google, Yahoo!, and Bing are the three most-searched-for search engines around the globe. Bing is a Microsoft product, which was introduced in 2009 to compete with Google.
Google’s market share was 67% at the end of December 2016. Bing had 4 percent, and Yahoo was around 28 percent. Similar to Google, Bing also has an online platform for ad campaigns named ” Bing Ads” that lets advertisers connect with their targeted public.
As with Google Adwords and other PPC (pay-per-click) platforms, all you need to do is sign up on Bing Ads. Bing Ads website to start advertising your company online.
A study conducted by eMarketer discovered that there was an absence of knowledge of the platform among marketers. Bing Ads is not as well-known in the same way as Google Adwords, but it’s worth a look!
Benefits of Using Bing Ads
There are a variety of reasons you should consider giving Bing Ads a shot. For one, because there are fewer advertisers on Bing Ads, the competition is lower as compared to Google Adwords. This means that you’ll get more clicks for the lower price per click (CPC).
Another advantage of Bing Ads can be the advanced options for targeting, which are comparable to those you’ll discover on Facebook or Twitter. For instance, you can choose to target people between the ages of 20-40 who are active and interested in golf and reside within the United States.
This is done by creating a customized audience of users according to their browsing history as well as demographics, devices they’re using as well as other variables. Bing Ads also has location targeting that lets you connect with users within a certain distance of your place of business (store office, store or office, etc.)
Bing’s algorithm is also distinct from Google’s. It allows you to utilize negative keywords to avoid irrelevant searches and exclude specific websites so your ads won’t show there. This alone is what makes Bing Ads much better than Adwords because it allows you to reduce the cost of your ads by avoiding wasted clicks.
Also, Bing Ads does not have a minimum budget for a month as Google Adwords. This is ideal for small-sized business that has a lower budget for marketing since you can make your weekly, daily, or monthly budget to zero.
What You Need to Know About Bing Ads
Bing certainly is getting closer to Google but Bing is still lacking some of the features offered to advertisers using Adwords. For instance, Bing does not have dynamic keyword insertion or scheduling, two of the main advantages Google offers its users.
In addition, Bing ads lack many advanced targeting options that can be found more on Facebook as well as Twitter. So, it is recommended to focus your search engine marketing efforts on Google and then supplement it by using Bing Ads to expand your marketing reach.
Why Do I Need a Local Business Listing?
The search engines like Google or Bing is an effective tools that will bring many people to your company. However, for companies that do not have any online profiles, the majority of people won’t be able to locate them. When you have the business’s address to Google and Google will search for your business, it will be aware of your business and increase the chances of being found in relevant search results.
Furthermore, studies have revealed that 92% of customers make use of search engines on the internet to find local businesses before they visit their websites. Therefore, it is crucial to be visible on these platforms if wish to get the most relevant potential customers.
How Bing Ads Differs From Google Adwords
If you are creating an advertisement in Bing it’s crucial to be aware of slight differences to the ads you can see in Google Adwords. For instance, the maximum daily account spend limit in Bing can be set at $2,000 per calendar day, as opposed to the $25,000 limit for Google. Additionally, it is the case that the AdWords features for tracking conversion aren’t accessible for Bing Ads.
Your conversions will be monitored automatically through your account on the Bing ads platform when they connect to your Adwords account. If you do not yet have an Adwords account, you can register here to start.
Targeting Options in Bing Ads
If you are looking to reach prospective customers, then you should think about the use of custom audiences in Bing ads, just like Facebook or Twitter. You can target people that are looking for your product or services by making an email address list that has bought from your company. If someone has already made money through your company before, then there’s a great possibility that they’ll do it once more.
Bing has recently also launched an advanced version, which provides you with more options to reach prospective customers. For example, you could make use of Bing location targeting to boost the reach of your campaign by adding places like:
- The country in which you do business
- A specific location, city, or postal code.
- Within a specific radius of your physical place of work (office shop, office or store, etc.)
At present, Bing mobile ads account for more than 30% of all ad clicks. To make the most of this trend, it’s crucial to utilize the mobile app’s extension option to target.
There is a similar interface to Google Adwords. Bing Ads User Interface is identical in many ways to Google Adwords; however, some subtle differences are worth noticing. For instance, the main menu that appears on the left-hand side of your screen (similar to Adwords) is less extensive than the counterpart. Additionally, if you click “Tools” within Bing advertisements, you’ll notice that it is significantly smaller than what you will find on Google Adwords.
There are some subtle design variations including the language that is used. For instance, if you hover your mouse over an advertisement on Bing you will see the button reads “Repin onto board.”
Buy Bing Ads Accounts
The most effective method to purchase Bing ads is to do it through a third-party business, like Adwords.com. They’ll handle all your requirements starting with helping you design your first campaign and controlling the conversions and clicks completely.
To allow this to be a smooth operation, you must create an account connecting point between the Adwords account as well as Bing Ads. If you’ve never set one up in the past, it’s only about a minute and will let you easily monitor clicks and conversions from Bing into Google Adwords. Check out this guide that will show you how to configure it.
If you’re planning to launch an effective marketing campaign it is essential to ensure that your company’s presence is visible across all of the major engines for search. We’ve talked about the ways Bing Ads is different from Google Adwords and highlighted some of the distinct ways to target your audience on every platform.
The next step for a business owner is to purchase an ads account from third-party companies that will handle everything from ad creation to monitoring clicks as well as conversions in a way that connects accounts. If you need assistance in setting up your account or are unsure of the best method for you, get in touch with us today!
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